About
Emma’s Story: When I moved to Copenhagen with my husband, I was lucky. His colleagues and their partners showed up, helped us set up, and guided us through the things we didn't know. And it was still hard. Still overwhelming. I'm an interior designer and sourcing furniture and planning spaces is what I do. I still couldn't get bedding delivered because my Australian IP address locked me out of Danish customer service. Still couldn't plan the furniture properly because I didn't have a floor plan with real measurements. Still found myself missing information I didn't even know I needed until I needed it.
If it was that hard with help, and with a professional background in exactly this kind of work, I kept thinking, how does anyone manage without it? That question eventually became Northbound.
When I met Malak, I realised my story wasn't unique.
Malak’s Story: When my husband moved to Copenhagen before I did, I found myself trying to prepare our life here from another country. I was researching furniture, making endless lists, and trying to figure out how to make a home work in a city I’d never even lived in.
Then, shortly after we got married, I made the move myself.
I arrived to a half-furnished apartment, a language I didn’t understand, and a completely unfamiliar system. I remember Googling everything, from where locals actually bought furniture and groceries to how public transport worked, where to find Pilates studios, and even whether I’d ever learn to ride a bike.
What stayed with me most was how many little things there were to think about. The things you don’t know you need to know until you’re already here. The details that seem small on their own, but become overwhelming when there are hundreds of them.
With a background in engineering and laboratory work, I’ve always been trained to be extremely thorough, organised and precise. I naturally look at the bigger picture while paying close attention to the smallest details, and I love turning complicated things into clear, manageable processes. Those skills became just as important during my own move as they are in building Northbound.
I kept lists of everything I wished someone had already taken care of for us. Every question I had to Google. Every decision I had to make. Every little detail that could have made those first weeks easier.
Those lists became the beginning of Northbound.
Today, I’ll be your point of contact throughout the entire experience. I’ll make sure I understand what you need, keep track of the details, coordinate everything behind the scenes, and make sure what we deliver actually feels like it belongs to you.
Together with Emma’s experience in interiors and design, we bring two sides of the experience together. She brings the eye for how your home should look and feel. I bring the structure, organisation and attention to detail that makes everything come together.
We built the service we both wished had existed, one that thinks through the details before you even arrive, so you can spend your first days building a life instead of figuring everything out alone.